Breville is a global kitchen appliance company, and ChefSteps is its cooking education brand, built around a YouTube channel with 1.2 million subscribers. At Breville I led photo and video production with a team of 8 to 10 photographers, videographers, and editors, running up to four productions at once while shooting and producing alongside them. The largest of these was a recipe series with New York Times Cooking that broke 80 recipes into hundreds of videos, which meant building parallel crews to hit the volume. In addition to my work on the larger Breville offerings, I was also the lead for ChefSteps, writing, producing, shooting, and editing videos for the channel.

DPReview is a photography news and review site reaching 7 million monthly readers and viewers. I scripted, produced, shot, and edited its social and YouTube content while leading strategy for the channel, which grew to 415,000 subscribers. Retention data and platform analytics shaped programming decisions, from what got made to how it was titled and packaged. Outside creators contributed to the channel under my direction, and keeping their work consistent with its voice and standards was part of my role, as was running the brand's Instagram and TikTok.

Google Brand Studio is Google's in-house creative team, producing documentary and marketing content for the company. I was a contributing editor for the Search On documentary series and a number of other pilot programs, cutting footage and handling final conforming and output on select episodes. While at Google Brand Studio, I also built the studio's DAM in Iconik from the ground up, setting the metadata standards, taxonomy, and naming conventions the team worked from afterward while also migrating the legacy archive into the new system.

ChefsFeed was a media company covering chefs, restaurants, and food culture through video and editorial stories. As their producer, I wrote scripts, sourced talent, line produced, and was a contributing camera operator when productions called for it. During my time there I owned and managed their YouTube channel, from strategy through editing standards to publishing, and built a roster of freelance videographers, photographers, and editors, which kept the visual language consistent across every story we told.