MICROSOFT x THE VERGE - HALO WARS
FEB 2017 - Inside the Surprisingly High Stakes World of Drone Racing was a branded content mini doc I produced for Microsoft x The Verge while at Vox Media. Microsoft’s agency Story Lab wanted to promote the new Halo Wars game by aligning with the tech-centric audience of The Verge. After researching article view times and well performing content on The Verge it showed their audience was gravitating towards drone content which prompted the pitch to create a mini doc on drone racers within the Drone Racing League.
The video was shot within the span of two days.